Doha, Qatar– Lusail International Circuit (LIC) officially unveiled the FORMULA 1® QATAR AIRWAYS QATAR GRAND PRIX 2025 TV Promo during a special reveal event at the newly installed #QatarGP 360° Experience activation in Souq Waqif’s Eastern Square.
The event gathered media representatives, influencers, and special guests for an exclusive first look at the captivating promotional film.
Attendees explored the #QatarGP 360° Experience, an immersive installation offering a one-of-a-kind virtual journey that places visitors at the heart of the racing action.
Titled Where Hearts Are Racing, the film is a cinematic exploration of humanity’s enduring pursuit of speed, viewed through the lens of Qatari culture and heritage. It celebrates speed as a universal force connecting people across generations—bridging Qatar’s traditional pursuits such as camel racing, falconry, and equestrianism with the cutting-edge world of modern Formula 1®.
With poetic narration and stunning visuals, the film highlights the harmony between the endurance of tradition and the innovation of contemporary motorsport—showcasing the shared human spirit of ambition, excellence, and the constant drive to push limits.
Fatima Al Qaedi, Marketing Manager at Lusail International Circuit, said:
“This promotional film beautifully captures Qatar’s deep-rooted passion for racing and speed through a contemporary cinematic lens. It reflects how speed has evolved from an integral part of local culture into a universal language of ambition, determination, and excellence.”
The film marks another milestone in Lusail International Circuit’s preparations to host the Formula 1® Qatar Airways Qatar Grand Prix 2025, reinforcing its dedication to delivering world-class fan experiences and enhancing Qatar’s global sports legacy.
