Doha: The Local Organising Committee (LOC) for the FIFA U17 World Cup Qatar 2025™ and FIFA today unveiled BOMA™ the Desert Owl as the official tournament mascot – a character inspired by the legendary Serbian coach Velibor “Bora” Milutinović, the only manager in football history to lead five different national teams in five consecutive FIFA World Cup™ tournaments.
The name “Boma” is derived from the Arabic word for owl – regarded as a symbol of wisdom, vision, and mentorship, and is a playful nod to Bora, whose career as both coach and talent scout has profoundly influenced football development in Qatar and across the world.
